Advertising + Campaign Design
Gift Card Fraud Prevention Campaign
A social media campaign created to grab attention, raise awareness around gift card fraud, and encourage audiences to attend an educational fraud prevention workshop.
Campaign Approach
Turning an important message into something people would stop to read.
The challenge was creating promotional material that could communicate a serious topic without feeling overly complicated or easy to ignore. Each ad needed to capture attention quickly while still making the workshop feel approachable and worth attending.
I developed a series of LinkedIn graphics using different headlines, compositions, imagery, and visual hooks. This allowed the campaign to repeat its core message in multiple ways while still feeling connected as one cohesive visual system.
Campaign Designs
One message, multiple ways to capture attention.
The campaign uses a range of visual approaches to keep the content fresh while maintaining a recognizable look across every ad.
